By RAM Tracking on 15 Jan 2024

Distracted driving

Distracted driving refers to the operation of a vehicle while being involved in activities that draw the driver's attention away from the primary task of driving. These diversions can significantly hinder the driver's ability to concentrate on the road, increasing the likelihood of accidents and injuries. Distractions can be classified into three primary types:

  • Visual distractions involve diverting your eyes from the road, such as looking at a phone or adjusting the radio.
  • Manual distractions entail taking your hands off the steering wheel, encompassing activities like texting, eating, or reaching for an object within the vehicle.
  • Cognitive distractions involve diverting your mental focus from driving, engaging in activities such as intense conversations, daydreaming, or being preoccupied with personal matters.

The most common form of distracted driving is texting while driving and 47% of Canadian drivers admit to using their mobile phones while driving. It’s crucial for drivers to stay focused on the road and minimize distractions to reduce the risk of accidents.

In a business where there are multiple vehicles owned or operated as part of a fleet, distracted driving can create real risks. Fleet managers bear the responsibility for the safety of their drivers and vehicles, and it is essential to address distracted driving to minimize the chances of:

• Incidents.

• Injuries.

• Damage to both drivers and company assets.

Fleet managers should establish guidelines and protocols to discourage distracted driving among their drivers. Technologies like vehicle tracking systems can be employed to monitor driver behavior and identify instances of distracted driving within a fleet and dash cams facing drivers can help fleet managers easily detect distracted driving.

Common driver distractions

Effectively navigating roadways demands concentration and a commitment to safety. Distracted driving poses a considerable risk to drivers. It is vital to recognize and address the various forms of distractions that can compromise road safety. Whether it involves steering clear of drowsiness or refraining from activities like eating while driving, promoting a culture of attentiveness is crucial.

  • Daydreaming or being lost in thought: Thinking of things other than driving can divert your attention from the road and increase the risk of incidents.
  • Cell phone use: Using a cell phone while driving is a significant distraction. This includes talking on the phone, checking messages, or any other activity that involves the use of a mobile device.
  • Focusing on something outside the vehicle: Paying attention to distractions, such as an incident, can lead to a lack of focus on the road.
  • Smoking: Lighting a cigarette, handling smoking-related paraphernalia, or dealing with the effects of smoking can distract a driver.

The risk of an incident on Canadian roads is increased 23 times when driving distracted. This highlights the critical need to address and discourage such behavior to enhance road safety.

Driving safety tips

Ensuring the safety of fleet drivers is vital, serving to safeguard both personnel and valuable company assets. To foster a culture of safety within your organization, here are essential safety tips for fleet drivers:

  1. Prioritize phone safety: Keep your phone aside and on silent while driving to eliminate distractions. If necessary, pull over to a safe area before using your phone.
  2. Stay sober for clear focus: Never operate a vehicle under the influence of drugs or alcohol. Prioritize sobriety to maintain a clear and focused mind while driving.
  3. Pre-drive adjustments: Adjust all vehicle settings, such as radio station, volume, and climate control, before starting your journey. This ensures that your attention remains focused on the road without unnecessary distractions.
  4. Minimize in-vehicle distractions: Avoid eating, drinking, and smoking while operating the vehicle. Maintaining focus on driving allows for better control and quicker responses to unforeseen circumstances.
  5. Log driver hours: Using ELD technology, drivers can accurately calculate their driving hours and ensure they are keeping within safe, legal guidelines.

By incorporating these safety tips, fleet managers contribute significantly to the establishment of a safety-conscious culture within their organization.

  • Regular training sessions.
  • Clearly defined safety policies.
  • Proactive measures.

Further enhance the overall safety of fleet operations. Consistently following these practices can efficiently reduce the risk of incidents on the road and contribute to a safer driving environment for all fleet drivers.


Distracted driving poses a serious threat to road safety and demands urgent attention. The alarming statistic that 47% of Canadian drivers admit to using their mobile phones while driving highlights the urgency for a collective commitment to combat distracted driving.

The implications of distracted driving extend beyond individual drivers to fleet management. Fleet managers, entrusted with the safety of drivers and company assets, play a pivotal role in mitigating the risks associated with distracted driving.

  • Establishing clear guidelines and protocols.
  • Leveraging technology such as vehicle tracking systems and dash cams.

Is crucial in monitoring and discouraging distracted driving within fleets.

Recognizing the various forms of distractions, including:

  • Daydreaming.
  • Cell phone use.
  • External distractions.
  • Smoking.

This emphasizes the need for a shift towards attentiveness on the roads. The staggering statistic that the risk of an incident increases 23 times when driving distracted highlights the urgency to address and discourage such behaviors.

For fleet drivers, it is essential to adopt safety tips such as:

  • Prioritizing phone safety.
  • Staying sober.
  • Making pre-drive adjustments.
  • Minimizing in-vehicle distractions.

These practices not only contribute to a safer driving environment but also establish a culture of safety within organizations. Regular training sessions, clear safety policies, and proactive measures further solidify the commitment to road safety.

By adhering to safety measures, leveraging technology, and fostering a culture of attentiveness, we can significantly reduce the risk of accidents on the road and work towards creating safer driving environments for everyone.

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