Speeding & Vehicle Tracking
In 2017 the UK saw on average 4 drivers caught speeding every minute and a staggering statistic of an average of 5 people die on our roads every day. Whilst the UK is ranked tenth in road safety globally, speeding still presents a massive issue for businesses and road users alike. Speeding not only causes potential loss of life to the driver, passengers, other road users and pedestrians, but it also can cause financial harm to the driver and business, increased insurance premiums, penalty fines and in some cases, imprisonment.
For businesses, speeding is a serious issue that puts both their asset and employees at serious risk. Recent changes to corporate manslaughter laws also mean that employees caught speeding, resulting in one or more deaths, could see the business culpable for the crime as well.
How does speeding affect businesses?
Speeding in business owned vehicles can affect a company in multiple ways including;
- Risk of harm – The most important of all is how speeding puts road users at risk of injury or death. Speeding, whether on motorways or streets, is illegal for good reason. Speeding regulations are in place to protect the lives of drivers, passengers, pedestrians and even the friends and families who might be affected by a sudden injury or death by speeding.
- Risk of damage – Speeding increases the risk of accident to the vehicle. Business vehicles remain corporate assets and as such, unforeseen damage to a vehicle could cost a business thousands in repairs or maintenance, as well as the time wasted as the vehicle is in the garage.
- Increased insurance premiums – Speeding convictions are likely to see business vehicle insurance increase as insurers see that the driver has previously displayed riskier driving behaviour.
- Reduction in vehicle lifespan – Speeding causes a vehicle to exert more energy and effort than the manufacturer or the business expected. Regular speeding can see the lifetime of parts and the vehicle reduce and may require servicing or repairs sooner rather than later.
- Risk of corporate manslaughter – Businesses can be found guilty of corporate manslaughter in the event one of their drivers speeding results in a death. If a driver has been found to have a long history or speeding or had been driving for a long period without rest before the incident, the court could place some blame on your business causing potentially hundreds of thousands in fines and legal fees.
- Reduction in productivity – Whilst many drivers “speed” because they want to get from A-to-B faster, under the guise of being productivity, speeding can actually be unproductive. If a driver is banned from speeding, this means the business may have less resource and capacity to undertake deliveries or jobs.
- Damage to brand reputation – Whenever a driver is caught speeding in a business vehicle it is important to remember that they represent your business and brand. Many business vehicles are fully branded with business information on them, so if they have caused an accident or have been pulled over by the police, this could reflect poorly on your brand and result in a loss of future earnings.
How can Vehicle Tracking help reduce speeding?
RAM Tracking vehicle trackers use GPS technology, enabling our customers to monitor the whereabouts of their vehicles at all times. Our software records location, distance covered and time, which means that we’re able to calculate the speed of the vehicle and what road they were travelling on. From this, our technology can alert customers to any instances of speeding across the UK road network.
Many of our customers also find that vehicle tracking works as a natural deterrent. Drivers who are aware that their every movement is being tracked are less likely to exceed the speed limit for fear of being warned or penalised for their driving behaviour. Instead, this encourages safer and more measured driving behaviour.
Finally, vehicle tracking can be used to help fleet managers or operators make better decisions that might discourage speeding and help enhance their overall duty of care as a business. As customers can see where all their vehicles are, they can make better decisions about allocating drivers to nearby or last minute jobs. This may in turn, mean that drivers don’t have to rush about in order to complete their work for the day.