By RAM Tracking on 22 Sep 2023

GPS tracking for fleets

GPS (Global Positioning System) technology stands as one of the most ground-breaking inventions of our era. As it evolves, an increasing number of fleets worldwide rely on it for navigation guidance and vehicle surveillance.

Despite its widespread adoption, there remains a lack of understanding about the inner workings of GPS trackers and the diverse applications they assist.

What is a GPS tracking device?

A GPS tracking device is a compact machine that enables users to oversee and trace its whereabouts, with the most popular application being vehicle tracking systems.

Though tracking devices share some similarities with in-car navigation systems, there are some notable characteristics. GPS navigation systems illustrate a driver's position on a digital map and afterwards supply directions to a destination. On the other hand, GPS trackers utilise GPS technology to monitor a vehicle's location and its historical trip data, broadcasting this GPS data to a computer, smartphone, or tablet.

How do GPS trackers work?

GPS trackers establish a connection with a group of satellites to pinpoint their location. This is achieved through a process which relies on data from at least three satellites within the Global Navigation Satellite System network.

Mastering the operation of a GPS tracker is straightforward. In a vehicle, the tracker is typically powered via:

  • The onboard diagnostics port.
  • A cigarette lighter.
  • An accessory socket.
  • An internal battery.

The information it gathers is then transmitted to software that enables users to compile and analyse this data.

So, how do GPS trackers work with the software? Some operate as active trackers, providing users real-time access to global positioning information. These active trackers can be integrated into a managed service.

How are GPS trackers used?

Fleet managers and vehicle owners employ GPS trackers to monitor the whereabouts of their vehicles. GPS tracking systems offer valuable insights across various scenarios for fleet managers, including:

  • Business data tracking: Entrepreneurs and fleet managers responsible for regular vehicle oversight can employ GPS fleet tracking to observe vehicle movement and mileage. This functionality proves valuable in comprehending the real-time location of employees and vehicles, as well as their daily travel history.
  • Vehicle location reporting: In the unfortunate event of vehicle theft and the presence of a GPS tracker, the tracker can relay the vehicle's location to law enforcement authorities, accelerating its recovery process.

Fleet managers can benefit from GPS technology as they work to build a better, more efficient business.

How does a GPS tracker work for businesses?

  • Improved customer service: Real-time tracking allows fleet managers to provide exceptional customer service. They can offer customers more accurate arrival times, reducing uncertainty and enhancing overall satisfaction. The ability to identify the nearest available driver for service calls ensures quicker response times, further improving customer experiences.
  • Optimised routing: GPS data is invaluable for optimising routing. Fleet managers can analyse traffic conditions and road closures in real time, enabling them to make informed decisions about route adjustments. This not only saves time and fuel but also minimises the chances of delays due to traffic congestion.
  • Understanding driving behaviour: Fleets gain valuable insights into driving behaviour when tracking vehicles. This includes monitoring factors such as:

- Speeding.

- Harsh braking.

- Idling.

When alarming behaviour is detected, fleet managers can intervene with coaching or additional training to promote safer driving practices. This not only enhances safety but also reduces maintenance costs and fuel consumption.

  • Maintenance management: GPS tracking systems can also assist in proactive maintenance. They can track vehicle usage and notify fleet managers when maintenance tasks are due based on mileage or engine hours. This preventive approach helps reduce unexpected breakdowns and extends the lifespan of vehicles.
  • Cost reduction: Overall, effective GPS tracking leads to cost reduction across many aspects of fleet management. This includes savings on fuel costs due to optimised routing, reduced maintenance expenses through proactive monitoring. These cost savings can significantly impact the bottom line of a fleet operation.

GPS tracking technology has evolved into a helpful tool that not only provides real-time location data but also empowers fleet managers to enhance customer service, security, and efficiency while reducing operational costs and promoting safer driving practices.


The utilisation of GPS tracking technology in fleet management represents a transformative improvement that brings many benefits to the forefront of operations. By harnessing real-time tracking capabilities, fleet managers can:

  • Elevate the quality of customer service.
  • Optimise routing.
  • Efficiency.
  • Gain a comprehensive understanding of driver behaviour.

Furthermore, the addition of GPS systems into fleet management extends beyond immediate advantages, fostering proactive maintenance management and delivering substantial cost reductions. The power of GPS tracking technology lies not only in its ability to pinpoint vehicle locations but also in its capacity to revolutionise the way fleets operate, enhancing safety, security, and overall efficiency.

As technology continues to evolve, GPS tracking remains a cornerstone of modern fleet management, offering a competitive edge and setting the stage for continued innovations that promise to further optimise and refine fleet operations in the future.

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