What Roque Roofing Discovered When It Started Tracking Its Fleet

Roque Roofing has been providing commercial flat roofing services across southwestern Ontario for over 40 years. As the business grew, managing a fleet of vehicles and ensuring supervisors met strict on-site safety requirements became harder to do without reliable data.

RAM vehicle tracking gave them the visibility to enforce compliance, protect their brand, and get more out of their team.

Strict Safety Rules with No Way to Enforce Them

Roofing is a high-risk trade, and Roque Roofing operates under strict safety guidelines. Supervisors take company vehicles home due to on-call responsibilities, but with no visibility of where those vehicles were going, the business had no way to ensure they were being used appropriately.

There were also legal requirements around site supervision that needed to be verifiable. Without tracking data, confirming that a supervisor was on-site throughout a job was a matter of trust rather than fact.

They needed a system that could:

• Monitor vehicle locations and flag unauthorized use in real time

• Verify supervisor attendance on site to meet legal compliance requirements

• Cross-reference employee timesheets against accurate vehicle data

• Be accessed remotely from any device, at any time

Fleet Visibility That Enforces Accountability

RAM gave Roque Roofing the data to back up their policies and act on them. Known locations were marked in the system, and alerts were set up to notify the team whenever a vehicle entered a restricted area.

The results were almost immediate, as Safety Coordinator Rick Raposo explains:

We had the RAM tracking solution fitted to the vehicles and instantly used the system to mark known locations. The tracker alerts you when a vehicle enters a banned location. As we expected, the alarms were activated and we caught a couple of our guys. Not only is it a legal and safety issue, but our brand also suffers when people see our vehicles used for non-work related activities.

Timesheet accuracy also improved significantly. By cross-referencing payroll against ignition on/off data, Roque Roofing identified hours being overclaimed each week. But beyond catching discrepancies, the visibility itself changed behavior. As Rick puts it:

Now they know we can see their movements, I'd say we're getting around an extra 10% productivity out of them.

For site compliance, the data proved equally valuable. With a legal requirement to have a supervisor on-site at all times, RAM provided the documentation needed to verify attendance and allowed the business to act when that requirement wasn't being met.

The system also helped reduce insurance premiums. After submitting their tracking details to their insurer, Roque Roofing received a reduction on their premiums, an additional financial benefit on top of the operational gains.

10% More Productivity and Stronger Compliance

Since implementing RAM, Roque Roofing has seen measurable improvements across their operation:

• 10% increase in productivity from improved driver accountability

• Unauthorized vehicle use identified and stopped using geofence alerts

• Timesheet discrepancies eliminated through accurate ignition data

• On-site supervisor compliance verified and documented

• Insurance premiums reduced after submitting tracking data to their insurer

• Full fleet visibility accessible via the tracking mobile app from any location