How RAM Helped GTA Equipment Rentals Recover $100,000 in Stolen Equipment

When you're managing a fleet of over 50 pieces of construction and landscaping equipment across multiple customer sites, knowing where everything is at all times isn't just convenient, it's essential.

For GTA Equipment Rentals, RAM made that possible. When equipment was stolen, it made the difference between a $100,000 loss and a quick recovery.

No Reliable Way to Track Equipment

With a fleet spanning more than 50 vehicles and machines across multiple customer sites, keeping tabs on everything had become increasingly difficult.

Equipment out on hire needed to be used correctly, returned on time, and brought back in condition for the next customer. Fleet maintenance schedules had to be kept up to date to avoid breakdowns on site. And with high-value machinery spread across multiple locations, theft was a constant concern.

They needed a system that could:

• Track the location of every piece of equipment at all times
• Monitor usage and trigger maintenance alerts at the right intervals
• Set geofences to prevent equipment being used outside agreed areas
• Protect against theft and support rapid recovery if equipment went missing

Full Visibility Across Every Piece of Equipment

RAM fleet tracking gave GTA Equipment Rentals real-time visibility of their entire fleet, from the largest excavators to smaller specialist equipment.

Maintenance alerts now trigger automatically at the right usage milestones, meaning preventative checks happen on schedule regardless of where equipment is or who has it. Customers get well-maintained, reliable machinery on site, reducing the risk of breakdowns on time-sensitive projects.

Geofences create virtual boundaries around approved operating areas. If equipment moves outside those boundaries or is used when it shouldn't be, GTA receives an instant alert. For a business managing high-value construction equipment across multiple sites, that level of visibility is invaluable.

The live tracking cellphone app means the team can check equipment locations from anywhere; whether they're at the depot, at a customer site, or away from the office entirely.

$100,000 of Stolen Equipment Recovered

The real-world value of 24/7 tracking became clear when a Track SkidSteer and a 5-ton excavator, worth a combined $100,000, were stolen. Using RAM asset tracking, GTA was able to locate both pieces of equipment quickly and coordinate a recovery without any further disruption to their operations.

Without tracking in place, equipment of that value could have been gone for good.

Protecting Equipment and Keeping Customers Happy

Since implementing RAM vehicle trackers, GTA Equipment Rentals has seen the benefits across every part of their operation:

• $100,000 of stolen construction equipment located and recovered quickly
• Preventative maintenance completed on schedule across all 50+ pieces of equipment
• Geofence alerts prevent unauthorized use and movement of rental equipment
• Customers receive safer, more reliable machinery on every hire
• Full fleet visibility accessible via cell phone app from any location at any time