Why is vehicle tracking important to the business?

Every business knows the challenge that fleet operations can bring, especially when monitoring fleet vehicles and vehicle locations. Delayed transportation of goods or staff can reduce productivity can create an unwanted reputation of unreliability. Constantly having to ring drivers and chase up on their location and progress can also take precious time away from other business tasks as well as creating an unorganised or unprofessional perception.

One man in blue overalls is pointing out to another man where to sign. The man in the white shirt is signing. In the top right of the image there is an image of the driver, their licence plate number and their customer rating.

The negative impact of poor customer service 

Poor customer service can have a major impact on a business in a number of ways:

  • Negative customer service is likely to lose the business of the customer in the future.
  • Poor customer experiences are increasingly being recorded and found via platforms such as review sites or social media. Negative brand reviews may put prospective customers off before they’ve even visited your website or spoke to your team.
  • Delays or late arrivals can sometimes be subject to fines or unplanned discounts in order to compensate the customer. This eats into your profits and harms your financial health.
  • Dealing with customers to try and improve the relationship takes a lot of time and effort. This time could’ve been spent on other business activities had the initial customer service not been a negative experience.
  • Using vehicle tracking and job management tools can revolutionise the spped and effieiency of the daily jobs in hand.

A truck carrying a large cylindrical drum is driving on the road - in the top left of the image there is a view of the RAM Tracking live map, where the truck is and it says that they will be arriving in 10 minutes

Fleet management - the big challenge

One of the biggest challenges that many of our new customers talk about is managing a large fleet of vehicles and drivers.

Businesses that don’t have vehicle tracking often have to rely on ringing their driver to find out where they are and what their estimated time of arrival is. Not only does this take more valuable time but can also distract the driver from the road, thereby increasing the risk of a penalty or accident.

  • Visibilty of the fleet means nearby drivers can take the strain in case of an issue occuring with a member of staff or vehicle breakdown for example.
  • Automatic notifications can be set up to swiftly deal with any issue
  • Drivers can update the progression of a job and attain proof of completion via checkpoints

A red truck with a white container is driving on one side of the road, in the top right of the image there is information showing an image of the driver, his licence plate and his address

Fast reaction times

Our GPS vehicle trackers and system mean that a fleet manager, operations team or customer service employee can monitor the exact location of the driver in a matter of seconds. In many instances this means that they can closely monitor driver’s progress and pre-empt any potential delays by communicating with the customer in advance.

A man is handing a cardboard box to a driver - in the top right of the image there is RAM Tracking's Live Map along with the information that the nearest driver is 10 minutes away

Better communication 

If a customer wants an update on the location of their driver, the customer service team can quickly log into our vehicle tracking service and monitor the vehicle location, giving an accurate ETA.

A man in an orange high visibility vest and white hardhat is looking at a construction vehicle, in the top right of the image there is the RAM Tracking live map showing four tracked vehicles

Quicker dispatch 

RAM Tracking customers can see exactly where all their drivers are, so if they receive a last minute or emergency job, they can quickly find the nearest driver or vehicle and dispatch them with ease.

A man in a white T-Shirt and green dungarees is on his phone with his toolbox on the table, in the bottom left is the check point screen on the RAM Assist App

Proof of work

RAM Tracking records every movement and vehicle location to the second, meaning that there’s a whole history of vehicle data readily available. In instances where the customer may be unhappy about a late arrival or departure your team can double check the claim against accurate records.

"We can tell the customer exactly how far away their technician is"

RAM helps us to do our jobs better by locating any vehicle at any given time. Mark Omsby | Alternative Windows


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