Why is vehicle tracking important to the business?

Every business knows the challenge that fleet operations can bring, especially when monitoring fleet vehicles and vehicle locations. Delayed transportation of goods or staff can reduce productivity and create an unwanted reputation of unreliability. Constantly having to ring drivers and chase up on their location and progress can also take precious time away from other business tasks as well as creating an unorganised or unprofessional perception.

Image of a person leaving a negative review

The negative impact of poor customer service 

Poor customer service can have a major impact on a business in a number of ways:

  • Negative customer service is likely to lose the business of the customer in the future.
  • Poor customer experiences are increasingly being recorded and found via platforms such as review sites or social media. Negative brand reviews may put prospective customers off before they’ve even visited your website or spoke to your team.
  • Delays or late arrivals can sometimes be subject to fines or unplanned discounts in order to compensate the customer. This eats into your profits and harms your financial health.
  • Dealing with customers to try and improve the relationship takes a lot of time and effort. This time could’ve been spent on other business activities had the initial customer service not been a negative experience.
  • Using vehicle tracking and job management tools can revolutionise the spped and effieiency of the daily jobs in hand.

Row of white vans lined up

Fleet management - the big challenge

One of the biggest challenges that many of our new customers talk about is managing a large fleet of vehicles and drivers.

Businesses that don’t have fleet tracking often have to rely on ringing their driver to find out where they are and what their estimated time of arrival is. Not only does this take more valuable time, but it can also distract the driver from the road, thereby increasing the risk of a penalty or accident.

  • Visibility of the fleet means nearby drivers can take the strain in case of an issue occurring with a member of staff or vehicle breakdown, for example.
  • Automatic notifications can be set up to swiftly deal with any issue
  • Drivers can update the progression of a job and attain proof of completion via checkpoints

"We can tell the customer exactly how far away their technician is"

RAM helps us to do our jobs better by locating any vehicle at any given time. Mark Omsby | Alternative Windows

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