By RAM Tracking on 29 Mar 2023
April is distracted driving awareness month. With the increasing use of mobile devices and other technologies that can take a driver's attention away from the road, it is now more dangerous on the roads than ever. It is not just using a mobile phone while driving that is dangerous; anything that diverts a driver's attention, even momentarily, can have profound consequences. Distracted driving is one of the leading causes of car accidents – according to THINK, you are four times more likely to be in a crash if you use your phone.
Distracted driving refers to any activity that diverts a driver's attention away from the primary task of driving. According to a study conducted by IAM RoadSmart, distracted drivers were a contributing factor in 16,333 collisions in 2021. Distractions can range from anything to entering an address on a GPS or having the radio too loud. Despite the known dangers of distracted driving, many drivers continue to engage in these activities while behind the wheel. This is particularly concerning given the increasing prevalence of technology in our daily lives.
There are many solutions to help keep your drivers safe. Here at RAM Tracking, driver safety is our priority, and we want to make it as easy as possible for you to adapt your fleet.
Dash cams are commonly used for a variety of purposes, including providing evidence in the event of a collision or incident on the road but they can provide a wide range of safety solutions for your drivers. By installing an internal dash cam, you can ensure that:
Adding a dash cam has been proven to improve driver safety by 33%
Vehicle tracking systems can aid in preventing further distractions as the system records harsh acceleration, harsh braking and swerving incidents often associated with distracted driver behaviour. By highlighting these incidents to the driver, you can find out why they occurred and train them to be better by providing instant data. Our vehicle tracking system allows you to allocate optimised routes to drivers before a journey or adjust a route to avoid traffic. With the ability to track driver location, you can contact customers from your office, freeing drivers from the worry of making contact while driving. You can also share a live feed to a customer as to the whereabouts of their delivery or service.
Distracted driving can have serious consequences. Unless we address the issue and find solutions, road accidents, and deaths will continue to rise. Installing a dash cam and vehicle tracking unit can help you maintain driver safety and introduce proper safety methods.
By working together, we can make our roads safer and streamline your fleet operations. Investing in dash cams and fleet tracking solutions is a big step towards improving driver safety. In addition to the benefits of reducing distracted driving, dash cams and vehicle tracking can also save you on average £300 per vehicle per month.
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