Cumbria Blood Bikes

RAM Tracking Donates Fleet Technology to Support Life-Saving Charity

A Cumbria Blood Bikes Case Study

Established in 2014, Cumbria Blood Bikes operates a fleet of 11 vehicles as a registered charity entirely run by volunteers. The organisation serves as a crucial courier service for the National Health Service, supporting local hospitals and the Great North Air Ambulance Service.

Safety Challenges

Group Treasurer Ian Beattie explains that the organisation initially explored vehicle tracking to enhance its Duty of Care processes. Operating in Cumbria and the surrounding areas presents unique challenges:

"We regularly experience volatile, severe weather conditions during the winter months. Previously, our drivers were reliant on validating their whereabouts through calling or texting our controllers, which was often difficult, especially when driving through extreme weather."

Generous Partnership

"RAM Tracking donated our trackers, which have been invaluable to our charity"

After evaluating several tracking providers, Cumbria Blood Bikes selected RAM Tracking based on:

• User-friendly system interface
• Clear safety benefits for their drivers
• RAM's recognition of its charitable mission

The company generously donated all 11 vehicle trackers, enabling immediate implementation across their entire fleet.

Simple Implementation

"RAM's training was so easy to understand; they only had to train our fleet manager, and then he trained everyone else himself!"

The straightforward nature of the system allowed for efficient knowledge transfer within the organisation. Key benefits include:

• Intuitive user interface
• Customised training focused on relevant functionality
• Real-time tracking capabilities
• Accessible historical data when needed

"RAM Tracking is so simple and easy to use, we knew instantly which parts of the system would benefit us. RAM's expert trainers then tailored our training to the areas that we needed."