How Much Does GPS Tracking Cost?

By RAM Tracking on 17 Apr 2025

By Richard Howard, Sales Manager, RAM Tracking 

Rising fuel prices and inflation are squeezing business profits everywhere. Smart business owners are looking for ways to cut costs without sacrificing service quality.

Vehicle tracking offers a proven solution that pays for itself. But how much does it really cost, and what return can you expect on your investment?

Understanding GPS Tracking Investment vs. Expense

Many business owners think of GPS tracking as just another monthly expense. This is the wrong way to look at it.

GPS tracking is an investment that generates measurable returns. The key is understanding how the costs work and what savings you can expect.

The monthly fee covers much more than just knowing where your vehicles are. You're investing in fuel savings, theft protection, improved productivity, and reduced insurance costs.

What Affects GPS Tracking Pricing?

Several factors determine your monthly GPS vehicle tracking costs:

• Number of Vehicles - Obviously, more vehicles mean higher costs. But most providers offer volume discounts as your fleet grows.
• Device Type - Different fleet tracking devices have different capabilities and costs. Basic location tracking costs less than advanced systems with driver behaviour monitoring.
• Features Included - Speed monitoring, driver reports, maintenance alerts, and mobile apps all add value but may affect pricing.
• Installation Requirements - Professional installation ensures reliability but may involve setup costs. Some devices can be self-installed to reduce initial expenses.
• Contract Terms - Longer contracts often come with better monthly rates but less flexibility.

RAM Tracking Device Options and Costs

We offer several tracking devices to match different business needs and budgets:

• FMB-920 Hardwire: This device is fitted on the engine and hidden from view, meaning it isn’t easily removable by thieves.

• FMB-122 Hardwire: Very similar to the 920, this device offers an antenna on the vehicle for further signal reach.

• FMB-130 Hardwire: Fitted similarly to the 920, but this device offers a privacy switch and driver ID technology, meaning you know which drivers are operating vehicles and when.

• FMB-204: This is a rugged, waterproof device with a much larger battery, perfect for large asset tracking.

• FMB-020: This tracker can be supplied with an OBD port extension, great for self-install.

• FMT-100: If you want to self-install your trackers, these water-resistant battery toppers are easy to install and use.

​Vehicle Tracking Costs

Pricing for RAM Tracking begins at just a few pounds per month per vehicle. The exact cost depends on which device and features you choose.

This low monthly cost includes:

• The tracking device itself
• Professional installation (where required)
• Access to our fleet tracking software
• Customer support
• Regular software updates

There are no hidden fees or surprise charges. You know exactly what you'll pay each month.

Features That Add Value to Your Investment

• Speed Analysis and Driver Reports - See exactly how your employees drive. Identify dangerous habits and provide targeted training. This feature alone can prevent costly accidents and insurance claims.
   
• Fuel Efficiency Reports - Monitor engine idling, harsh braking, and inefficient driving. These "green reports" help you coach drivers to waste less fuel and reduce vehicle wear.
   
• Detailed Journey Analysis - Get complete reports for any time period showing distance traveled, time taken, and average speeds. Perfect for billing customers or analysing route efficiency.
   
• Mobile Driver App - Keep drivers connected with dispatch through our live vehicle tracking app. Improve communication and reduce phone calls that distract drivers.

Partner Savings that Offset Tracking Costs

• Fuel Card Savings - Exclusive fuel card partnership with BP offers savings of up to 10p per litre at BP stations. For high-mileage fleets, this can generate substantial monthly savings.
• Improved Driver Behaviour - Better driving habits reduce fuel consumption, vehicle maintenance costs, and insurance claims. These savings often exceed the monthly tracking fees.

Calculating Your Return on Investment

Most RAM Tracking customers find the system pays for itself within the first few months. Here's how to calculate your potential savings:

• Fuel Savings - If tracking reduces fuel consumption by just 10%, calculate 10% of your monthly fuel bill. This often covers the entire tracking cost.
• Time Savings - Eliminate time spent calling drivers for location updates. Calculate how much management time this saves per month.
• Insurance Savings - Contact your insurance provider about discounts for GPS vehicle tracking. Many offer 5-15% reductions in premiums.
• Theft Recovery - Consider the cost of replacing a stolen vehicle versus the small monthly tracking fee. One successful theft recovery pays for years of tracking.
• Productivity Gains - Better route planning and dispatch efficiency often allows you to complete more jobs per day without adding vehicles or staff.

Smart Investment for Growing Businesses

Your competitors are already using fleet vehicle tracking to cut costs and improve service. The monthly fees are small compared to what you'll save on fuel and insurance.

With rising fuel costs and increasing competition, you need every advantage possible. GPS tracking gives you the visibility and control needed to run an efficient, profitable operation. The question isn't whether you can afford GPS vehicle tracking. The question is whether you can afford to operate without it.

Contact RAM Tracking today for a custom quote based on your specific fleet and budget. See exactly how much you could save while improving your business operations.