By RAM Tracking on 28 Jul 2025
When customers place an order, they want to know exactly when it will arrive. No more waiting around all day. No more missed deliveries. Geofencing makes this possible, and it's transforming how businesses deliver exceptional customer service.
With the right tools in place, it’s easy to turn a frustrating wait into a five-star customer experience.
Geofencing creates virtual boundaries around real locations using GPS technology. When a vehicle enters or leaves these areas, the system triggers automatic actions. This could be sending a customer notification, updating delivery status, or alerting your office team.
Think of it as an invisible fence that works with your fleet management system to provide real-time updates and improve accuracy.
Poor communication around deliveries and arrival times can seriously damage your reputation, and your bottom line.
The numbers are clear:
86% of buyers are willing to pay more for great customer service
It takes 12 positive experiences to make up for one unresolved negative experience
Keeping 5% more customers increases profits by 25%.
For fleet managers and operations directors, these statistics highlight just how important it is to provide clear, timely updates to customers.
Late arrivals frustrate customers who've arranged their day around your visit. Inaccurate ETAs lead to missed appointments and wasted journeys. Manual updates consume valuable admin time that could be spent growing your business.
When your vehicle approaches the delivery location, geofencing triggers instant customer alerts. No more manual calls. No more guesswork. Modern fleet tracking systems automate this, removing the admin burden from your team.
Real-time GPS vehicle tracking combined with geofencing provides precise arrival times. This means customers get realistic timeframes, not hopeful estimates.
Geofencing automatically captures when work begins and ends at each location. This gives you an automatic audit trail and lets you generate service reports your customers can trust.
Geofencing delivers measurable results across industries:
Courier and delivery services – Improve ETA accuracy and reduce failed delivery attempts
Trades and field services – Keep customers informed of engineer arrival times
Facilities and maintenance – Track time spent on-site and automate job reporting
Construction and plant hire – Get alerts when vehicles or machinery leave designated zones
Logistics and transport – Monitor route compliance and reduce admin load
If your business sends people or vehicles to customer sites, geofencing can help.
According to our Fleet Efficiency Benchmark Report, businesses using technology including geofencing experience:
67% improvement in customer satisfaction
42% improvement in revenue growth
53% reduction in operational costs
90% reduction in customer complaints about ETAs
These improvements help businesses focus on growth rather than managing customer complaints.
Getting started with geofencing doesn't require a lengthy setup:
Quick Installation: Simple setup gets you running fast
Easy Configuration: Set up geofenced areas through simple interfaces
Automatic Notifications: Keep customers informed without manual intervention
Real-Time Monitoring: Track performance through easy-to-read dashboards
Customer expectations continue rising. Today's service levels become tomorrow's minimum standards. Geofencing technology helps businesses stay ahead by:
Providing proactive rather than reactive communication
Reducing manual administrative tasks
Improving operational efficiency
Building customer trust through transparency
Geofencing is more than just a tracking tool, it’s a smarter way to keep your customers happy, your teams efficient, and your operations on track.
RAM’s fleet management system combines geofencing with live GPS tracking, dash cams, and job management tools to give you full control and visibility over your mobile workforce.
Want to see how it works for your business? Get a quote today and discover how RAM can help you deliver a better customer experience, every time.
How does geofencing work with RAM Tracking?
Geofencing uses GPS tracking to detect when a vehicle enters or leaves a predefined area. RAM Tracking automatically triggers actions like sending alerts or logging arrival times, no manual input needed.
Can I set up my own geofenced areas?
Yes. You can create custom zones for depots, customer sites, or delivery areas using our simple map-based interface. You’re in full control of where and how alerts are triggered.
Do I need special equipment to use geofencing?
No additional hardware is needed. Geofencing is included as part of RAM Tracking’s GPS vehicle tracking system, it works seamlessly in the background.
Will customers get notified automatically?
Yes. When enabled, geofencing can send automatic alerts to customers when a vehicle is nearby. This helps reduce missed visits and improves satisfaction.
Is this suitable for small fleets?
No matter the size of your fleet, geofencing helps you deliver a smoother, more reliable customer experience.
Do you have a question? Ask us anything
